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Posted by on in Marketing

PIA has a new and growing social media support center available to PIA members on the PIA Branding Program web page of PIA National's website. These resources include:

        archived social media webinars
        invitations to upcoming live webinars
        guidance on using free social media tools
        customizable social media policies for your agency
        a new hands-on guide to using LinkedIn to grow your agency

These tools and archived webinars are available exclusively to PIA members at

The following webinar recordings are now available:

        Using LinkedIn and Twitter to Promote Your Agency. Aired live 2/18/15, featuring social media expert Ted Janusz. 

        Developing Social Media Strategies for Your Agency for Bottom-Line Business Results - Not for Geeks!  Aired live on 12/8/14, featuring social media expert Ted Janusz. 

        Taking Control of Social Media and the Smartphone.  Aired live on 10/27/14, featuring social media/insurance marketing guru Tom Wetzel.

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PIA National's newly-redesigned monthly magazine, PIA Connection, was presented with the prestigious 2014 Gold MarCom Award by the Association of Marketing and Communication Professionals (AMCP). The annual international awards competition recognizes outstanding creative achievement by marketing and communication professionals.

"The MarCom Awards define the standard for excellence in marketing, advertising and branding," said PIA National Executive Vice President & CEO Mike Becker. "It is especially gratifying to have our publications recognized along with the best in all industries." PIA has also received MarCom awards in previous years in recognition of its publications as well as the PIA Branding Program.
Presentation of the 2014 MarCom Award recognizes the recent redesign of PIA Connection, with a new look that is cleaner, crisper and more contemporary. The magazine was expanded and its editorial focus broadened. PIA Connection celebrates its 15th anniversary in 2015. In addition, the PIA National Agency Marketing Guide received an Honorable Mention in the 2014 MarCom competition.

Tagged in: PIA National
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PIA Member Webinar — Developing Social Media Strategies for Your Agency for Bottom-Line Business Results: Let's face it, many traditional marketing techniques don't produce the results they once did. The modern insurance marketplace is more fragmented than ever, with your clients and prospects using a variety of online tools to learn about services and stay in touch with those in their universe. Agents hoping to connect with this growing group of people will need to fish where the fish are.

Join Ted Janusz and PIA for this practical, free PIA member webinar to learn how you can use social media in your agency to form relationships with your clients and prospects and increase sales.

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Posted by on in Helpful Information

Last winter, PIA introduced a new money saving service from Drivers History, Inc. called DocIt. They have recently rebranded their agent-focused offering under the name DocIT for Agents. This will help agents and others more easily distinguish DocIt, used by an increasing number of auto insurance carriers to rate auto insurance policies, from the product which agents have been using to reduce their MVR expenses, jog applicant's memories, find undisclosed drivers in a household and better place drivers with the right auto insurance carrier earlier in the quoting process.

The new destination for agents to learn about this PIA member-only service is: www.pianet.com/DocITforAgents.

What Is DocIT for Agents?

DocIT for Agents is an online service that contains violation information on drivers sourced directly from court records (not the MVR). When referenced early in the applicant conversation, this information leads to a more accurate initial quote, which greatly improves the customer experience. In addition, MVR expenses are reduced for those applicants who might otherwise drop after the policy is bound due to a subsequent premium increase when additional violations are discovered later in the process. These traffic violation reports are available to PIA members for as little as 75¢ per transaction.

How Can Agents Use DocIT for Agents?

At Initial Conversation:
Agents can reference the information provided by DocIT for Agents early in the conversation to help prompt an applicant's recollection of traffic violations.

Get It Right the First Time:
With a more accurate recollection, agents ensure prospective clients are priced properly and placed with the right insurance company given their risk profile early on, at the initial quote.

Improve Customer Experience:
With DocIT for Agents you will reduce the occurrence of rate changes on subsequent quotes, thereby improving the overall customer experience.

Discover Violations for Additional Drivers in Household:
Using DocIT for Agents you can discover undisclosed household members who have a violation history.

Reduce MVR Expenses:
When applicants with violations self-select out earlier in the process, agencies reduce expenses and time spent on nonbuying customers.

Learn More About Drivers History's DocIT for Agents

To learn more about DocIT for Agents PIA members can contact Erin Reilly at Drivers History at 856.673.1286 or pia@drivershistory.com. Additional information, including the dates and times of upcoming PIA member webinars, can also be found on PIA National's website at www.pianet.com/DocITforAgents.

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Posted by on in Helpful Information

It's Fire Prevention Week—help us sound the alarm that working smoke alarms save lives.

Did you know that many people don't test their smoke alarms as often as they should? When there is a fire, smoke spreads fast. You need working smoke alarms to give you time to get out. Test yours every month!

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Featured Benefit

DocIT for Agents

 Agents are saving time quoting auto insurance, reducing MVR chargeback fees from carriers and other MVR costs, and making auto insurance sales more profitable for their agency by using DocIT for Agents. PIA members contact Drivers History at 856.673.1286 or pia@drivershistory.com

PIA of Minnesota
8646 Eagle Creek Circle, Suite 202
Savage, MN 55378

Phone: 866-694-7070
Fax: 866-749-8678

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