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Last Chance to Register—PIA Member Marketing Webinar:  To create marketing pieces that are effective in the modern age we need to be visual. That's because audiences today prefer content that is delivered using video or in a visual manner. This is even true for the audiences that PIA members hope to reach.

Please join PIA and Chris Paradiso on Tuesday, May 12, at 2:00 p.m. Eastern to learn how you can use YouTube and Visual Content Marketing to take your agency marketing to the next level. You'll learn:

Visual Content Marketing:

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PIA Member Webinar— Accelerate Your Agency's Digital Marketing with YouTube and Visual Content Marketing

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PIA has a new and growing social media support center available to PIA members on the PIA Branding Program web page of PIA National's website. These resources include:

        archived social media webinars
        invitations to upcoming live webinars
        guidance on using free social media tools
        customizable social media policies for your agency
        a new hands-on guide to using LinkedIn to grow your agency

These tools and archived webinars are available exclusively to PIA members at

The following webinar recordings are now available:

        Using LinkedIn and Twitter to Promote Your Agency. Aired live 2/18/15, featuring social media expert Ted Janusz. 

        Developing Social Media Strategies for Your Agency for Bottom-Line Business Results - Not for Geeks!  Aired live on 12/8/14, featuring social media expert Ted Janusz. 

        Taking Control of Social Media and the Smartphone.  Aired live on 10/27/14, featuring social media/insurance marketing guru Tom Wetzel.

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PIA Member Webinar — Developing Social Media Strategies for Your Agency for Bottom-Line Business Results: Let's face it, many traditional marketing techniques don't produce the results they once did. The modern insurance marketplace is more fragmented than ever, with your clients and prospects using a variety of online tools to learn about services and stay in touch with those in their universe. Agents hoping to connect with this growing group of people will need to fish where the fish are.

Join Ted Janusz and PIA for this practical, free PIA member webinar to learn how you can use social media in your agency to form relationships with your clients and prospects and increase sales.

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2014 PIA Agency Marketing Guide Now Available- The 5th edition of the PIA Agency Marketing Guide will soon be mailing to PIA members along with the current issue of PIA Connection magazine. PIA members who would like to read it now may access the digital edition at www.PIAAgencyMarketingGuide.com.

The 2014 PIA Agency Marketing Guide is part of an annual series published through the PIA Branding Program
www.piabrandingprogram.com. This year’s publication focuses on the strategies and tactics that working agents are using successfully in markets across the country. It emphasizes their use of new technologies and how they are transforming their marketing efforts to take charge of their futures. These agents demonstrate how they are using new technologies to capitalize on the inherent strengths that local, independent insurance agents bring to customers. 

“Like all business owners, PIA members want to feel confident that the time and money they allocate to new marketing efforts is well spent,” said PIA National President John G. Lee. “That’s why this year’s Agency Marketing Guide focuses more on real success stories told by agents. Because agents continue to have questions about social media—how to use it effectively, does it work—we made sure to talk to agents about their use of social media and have them share their successes and also some failures.”

In addition to discussing agents’ successful use of social media,
the 2014 PIA Agency Marketing Guide provides eye opening tips for incentivizing and training employees, utilizing digital marketing tools, rethinking cross-selling and referral marketing, maximizing sales meetings and many other sales and marketing topics critical to the success of modern insurance agencies.

“PIA’s Agency Marketing Guide is full of practical advice that can benefit any agency,” said Alexi Papandon, vice president of marketing and affiliate relations for PIA National. “My hope is that every independent insurance agent will take some time to read it. Those who do will certainly come away with at least a few ‘aha’ ideas that will improve their agency marketing efforts and their bottom lines.”

To read the 2014 PIA Agency Marketing Guide as well as previous editions of the publication, PIA members should visit

PIA National wishes to thank the sponsors of the 2014 PIA Agency Marketing Guide: Allied Insurance/Harleysville Insurance, EZLynx, ITC and Rough Notes.

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Featured Benefit

DocIT for Agents

 Agents are saving time quoting auto insurance, reducing MVR chargeback fees from carriers and other MVR costs, and making auto insurance sales more profitable for their agency by using DocIT for Agents. PIA members contact Drivers History at 856.673.1286 or pia@drivershistory.com

Upcoming Events

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PIA of Minnesota
8646 Eagle Creek Circle, Suite 202
Savage, MN 55378

Phone: 866-694-7070
Fax: 866-749-8678

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